Writing an inspiring and creative listing description is an essential competence to sell your property. Today, most buyers scroll the internet in an attempt to find properties for sale. Your ad is the first hook that can either make a deal or break it. The more attractive the ad you create, the more leads you will convert. The way you structure your ad and the listing description can elevate your real estate market offering and speed up the selling process.
When writing down your property description, it’s important to use strong descriptive words, an engaging narrative, and well-captured photographs that will attract prospective sellers and highlight the aspects that make your property special..
When a property is priced right, promoted correctly, and described professionally within its property listing description, it sells itself. Taking into account the important role the description has, there are certain steps you can follow to write inspiring ads and motivate potential buyers to take action and schedule a visit.
Below are 5 important tips to keep in mind when Writing an Influential Real Estate Property Listing:
- Use an Attractive Headline:
The headline is the first thing that potential buyers lie their eyes on. Your headline should include an appealing call that motivates the buyer to know more about your property. Your real estate property headline must highlight two prominent pieces of information: the location of the property and the features that make it stand out from other properties.
- Provide a Detailed Description of the Property:
Your real estate description should be as accurate as possible. Your description of the property must be specific and real. Writing false or exaggerated descriptions about the property listed for selling will do no good. Dishonesty in presenting information reflects negatively on your reputation as a real estate agent, and it will waste the time of potential buyers. Try to be transparent about the property’s shortcomings or flaws and own up to them. Instead of viewing them as hurdles, try to turn them into positives by offering suggestions to fix them. When you state the facts as they are, potential buyers that approach you will be aware of what to expect and more accepting of the work that needs to be done.
- Include Powerful Words to Highlight Unique Features:
Powerful words help your property stand out from the rest, as they attract potential buyers. Imagine reading the words “impeccable” or “luxurious”. How would you feel? Powerful words trigger curiosity, thus boosting the clicks on your ad. As a real estate agent, you should aim to find the unique features in your property and highlight these by using powerful words. The words you use in describing your property give character to the estate. The more impactful words you use, the more your listing will stand out.
- Use High-Quality Photos:
Photos have an incredibly important role in advertising your listing. They attract customers as they prove the credibility of your written description. Photos used in the ads must be of high quality. Poorly captured pictures have a negative impact and cause potential buyers to lose interest and move on to the next listing.
It’s important to take real pictures and avoid retouching them. Don’t use photoshop to edit the pictures of your property, for they will give a false expectation for the prospective clients.
Your best friend in taking very good pictures is good lighting. You can use any smartphone to capture excellent pictures in the natural light of the day. Keep your curtains open and put sunlight to good use!
- Include an Influential Call-to-Action:
Finally, for your ad to serve its ultimate purpose, make sure to end it with a powerful call-to-action (CTA). The CTA allows you to direct buyers on what to do next and how to act. With the right CTA, buyers will feel the urge to contact you right away.
Your real estate listing description is your ticket to attract and reach potential buyers and urge them to take action and schedule a visit. As much as it’s important to write an appealing description that leaves an influence, you should always stay truthful with your headlines, photos, and descriptions.
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