The real estate industry is built around relationships. The stronger the relationship between the agent and the client is, the better the outcome is. Gaining your client’s trust and loyalty can be achieved through small acts that build up over the years. The more you work on strengthening bonds with your clients, the more likely that you satisfy their needs and gain their loyalty.
The most important aspect in any relationship is communication. Learning how to communicate effectively with your clients to build trust and confidence between you goes a long way but takes your relationship to a whole new level. In today’s world, with everything becoming digitalized and being connected to the phones, customers have become more demanding – they expect personable, responsive, and fully attentive experiences from their agents.
That being said, old methods of sending emails and newsletters on special occasions have become insufficient. To secure a notable position in a competitive market and win your customers’ loyalty, you need to show them you care and prove it through actions. Here are 5 simple tips you can follow to impress your clients, ensure their satisfaction, and build everlasting bonds with them.
- Cater to Your Clientele:
First impressions are so important because they impact your whole journey with the clients. When you meet a client for the first time, you get an exclusive opportunity to impress them. To do so, you ought to make them feel important and demonstrate how your expertise will benefit them. For example, as a listing agent, you can prepare a personalized presentation for the client that highlights specific features that might interest them. When the client feels cared about, they are more likely to feel safe with the agent.
- Improve Response Rates:
The incorporation of technology in everyday life has allowed real estate agents to stay attentive to all their client’s needs. An analysis of real estate agent performance evaluations highlighted responsiveness as a top factor influencing successful sales numbers. As a realtor, you must stay aware of the importance of such a factor and make sure to respond to your client’s inquiries constantly. Responding doesn’t have to always be done formally via an email, or through a call; research has shown that the most preferred means of communication among clients are texting or direct messaging. So, next time you want to follow-up with a client, send a text message.
- Streamline Referrals:
Most clients favor agents who offer referrals to third-party vendors. The real estate transaction can not be completed without referrals who aid in home warranties and title insurance in addition to mortgage lenders, contractors, and home inspectors. Clients highly value agents who refer them to qualified vendors as they also come to trust them more. As a realtor, allow your clients to benefit from your expertise and network to gain their loyalty in return.
- Carry Out Humble Acts of Kindness:
Even after the deal is sealed, you should stay in contact with your clients by sending them thank you emails for their purchases, check-ins for home purchase anniversaries, or their birthdays and other special occasions.
Agents who succeed in leaving thoughtful touches are more likely to be referred to new clients.
Below are some ideas to consider:
- Order new homeowners lunch on their moving day
- Throw a houseparty so neighbors can meet new owners and sellers can bid their homes farewell
- Hire a cleaning crew for the sellers to aid them in preparations for showings
- Gift a basket with move-in essentials like hand soap and paper towels
- Send your client a handwritten thank you card after the closing day
- Host an appreciation event and invite past, present, and prospective clients
Gaining your customer’s satisfaction and approval, and getting them to trust you and be loyal to you can be easily achieved with some care and devotion. Real estate transactions rely on the shared trust between agents and their clients. Once you devote some time to focus on the simple acts discussed above, you will be able to seal deals easily and gain new clients.
If you are looking to expand your network and become a member of a family of dedicated realtors, then here’s your chance to join The Cheviron Group. Join us today and take part in redefining the real estate experience! Empower yourself with stellar education and great networking, and learn how to achieve work-life balance within a supportive environment.