The real estate industry is a challenging field for agents who are always searching for ways to generate leads. Since a real estate agent’s income is commission based, generating new leads is essential for their continuity. An agent’s ability to engage, entice, and capture customers can either make or break their ability to generate real…

The real estate industry is a competitive field that withholds a lot of challenges. To stand out from the competition, real estate agents strive to create a brand identity which resonates with homebuyers and sellers. Brand identity is considered a main ingredient for the long-term success of a real estate agent. It helps build trust…