The real estate industry is a challenging field for agents who are always searching for ways to generate leads. Since a real estate agent’s income is commission based, generating new leads is essential for their continuity. An agent’s ability to engage, entice, and capture customers can either make or break their ability to generate real estate leads. Many agents have mastered all three components to attract new clients and generate leads in the real world; on the other hand, find it difficult to translate this character into their virtual world to generate online leads.
In today’s world, and after the Covid-19 pandemic which forced the world to shut off, developing a strong online presence has become a must for real estate agents to stay in business in such hard circumstances. Generating real estate leads online might seem as an intimidating task for many real estate agents who struggle in knowing where to begin. Yet, technology has made this stressful task simpler and easier.
There are different tactics you can implement to secure digital real estate leads. Below are 6 different tools you can use to generate online leads.
Your website is the foundation for generating online leads. It is where prospective clients can get to know you and your business. Your website will get more traffic once clients find value on it. You should have different sections that will help the visitors find what they are searching for seamlessly.
- Keep your website updated by adding all new listings in your area.
- Include sufficient information about the properties in addition to high quality pictures that highlight each property’s unique features.
Also, you can always share knowledge and add more value through the blogs section. The topics you can write should address buyers, sellers, and other realtors. Your work should demonstrate how your expertise can help your customers meet their needs and accomplish their goals.
If you want to further enhance your website, you can check the following article, “10 Must-Have Features for a Strong Real Estate Website”.
Blogging is considered one of the most powerful ways to generate website traffic and get new real estate leads online. Blogging helps you optimize your website to get potential leads as shown in studies. The benefits of blogging go even further than creating a community of readers or optimizing your website and increasing traffic. Providing informative real estate content will establish you as an expert in the industry. People will start viewing you as a mentor and will refer to you for advice and to request services. The blogs you write should tackle topics that will aid sellers or buyers in their selling/buying journey. These can be informative blogs that explain more about certain steps of the process, or can simply be tips and tricks to make their journey easier.
A newsletter serves as a great method to keep your name at the top of mind of your subscribers. Through your newsletter, you can share real estate news and recent updates in the market, the latest listings, and some tips to deal with common struggles for homebuyers and homesellers. You can always share value in your newsletter and attract prospective clients who will appreciate your service.
- Search Engine Optimization (SEO):
Search engine optimization ensures that your business stays on top. 33% of people who conduct a web search via an online search engine, will click on one of the first 10 listings on the first results page.
In order to attract and increase your target market’s clicks, you have to keep your website among the first 5 listed websites on the first search results page. The further down you go, the fewer clicks you get. The ideal SEO strategy aims to find the best keywords and phrases to target potential customers. There are many extensions that you can add to your search engine which will help you identify SEO friendly keywords, like AIOSEO, WP Rocket, and SEO Press.
By using SEO friendly keywords in your content, you will be able to target prospective clients and eventually expand your reach.
- Video Marketing:
Video marketing is a clever method to achieve credibility; if seeing is believing, then showing off the fanciful features of your properties is an impressive way to win over clients. Videos encourage potential clients to take action and request a guided tour at your properties. There are several video marketing mobile apps that make shooting, editing, and compiling a video easier like FilmoraGo, KineMaster, iMovie, and FiLMiC Pro.
Not only will clients engage with your content, but they will be motivated to reach out to get more information. Online videos increase leads and are considered the most effective way to connect to your target market and increase interest in your properties.
- Social Media:
Social media platforms offer you a variety of choices to promote written, visual, and audio content you create. Through the different social media platforms, you can advertise your services, increase brand awareness, and connect with past, present, and prospective clients.
Maintaining an online presence on social media channels allows you to increase your brand awareness. By sharing knowledge and value with your followers and connections, you display yourself as an expert in the field. Also, through the social media channels, you can actively engage with your connections and followers and strengthen the bonds between you.
There are specialized platforms for realtors in specific like Trulia, Zillow, and ActiveRain which allow real estate agents to interact with community members, and boost brand awareness by answering inquiries of potential clients.
Find more similar platforms here.
It’s important for real estate agents to maintain a steady flow of leads to ensure the continuity of their business. Any fluctuations in the market might have effects on lead generation, thus it’s important to have different lead generation streams. Stay prepared for any unpredictable or sudden changes in the real estate market by implementing these fresh tactics.
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